Tuesday 23 December 2014

CASE STUDY 03: RIHANNA

From my research I decided to take a closer look at Rihanna, due to her success and being a major pop star that uses sexuality to create desire for her fans and the genre.

Robyn Rihanna Fenty (born February 20, 1988), known by her stage name Rihanna is a Barbadian singer, actress, and fashion designer. Rihanna has sold over 150 million records worldwide, making her one of the best-selling artists of all time.

Industry
Networth
Billboards awards
River Island clothing line

Campaigns
Endorsements
Balmain
Puma creative director

Audience
Social media support
Fan page
Official page

Sexualisation
Most sexualised images
Vimeo music videos

GQ magazine 2013






Rated R album promotion 2012





Esquire 2014









Themes 

Link to Adorno's fetish character theory

Generating desire for the audiences through sexuality

Personality

Achievements in different fields creating a camouflage for audiences to invest into

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