I decided to download some of the Asos apps that the company already had and to analyse the pro's and con's of these apps as a basis on what to include and exclude in the development of the project.
Asos Fashion Up
Pro: Interactive with use of slideshow.
Con: No initial explanation on what it is or the items are. Download over cellar network, which uses a lot of data.
Pro: Bright colours and clean fonts.
Con: Really slow connection to pages which is not user friendly.
Pro: A wide range of categories to suit a variety of customers, seasonal trends, catwalk to asks alternative.
Con: No initial explanation on what it is or the items are.
Pro: Items on articles are interactive and send you straight to the buying website to save hassle.
Con: A lot of content to sift through to find what you want.
Pro: Look book with asks clothes / price / where to buy it.
Con: No constant navigation bar to show homepage, although it does make the it look aesthetically pleasing.
A collection of ways to wear certain trends or use one key item in the wardrobe.
Articles on other things like music artists, events ect.
Pro: Timeline feature to scroll through articles. Small bio of what the articles include.
Con: Slow to navigate.
International translation for global consumers.
- Good / creative photography
- Location based
- Interactive features like "show us your Asos" allows users to post your daily looks for others to be inspired by.
- Includes beauty wear, music interviews
- No male lead content, very directed towards females.
Asos Website App
Pro: Promotional codes and offers
Pro: Syncs account between website, mobile and app.
Con: Too many categories and sections to look through.
- 61 complaint reviews saying the app doesn't work and are not user friendly.
- Icon based
- Special events collections
- Refine / sort options to make browsing quicker
- Multiple view options
- Saved / wish list option
I found this task useful in allowing me to see what features these apps included and what I can use in order to create something innovative for the brief. From this research I will now look further into what other competitors have to offer as a source of influence.