The Yay festival distributes the information about the event through various social media, with brands identity being consistent throughout.
The Northside festival offers a range of digital distribution techniques to communicate to it's audience effectively through the use of social media. The festival still maintain a strong branding technique throughout the multitude of platforms create a strong image. It also offers a gallery of images to see how the festival looks including crowds and installations.
The Fringe festival, distributed it's information again through it's official website and also printed collateral such as mail shots, business cards and letters for it's consumer to interact with. There is also a online app for consumers to book tickets for the event.
Looking at the distribution methods there are a selection of ways in which these music events communicate to their audience, weather it be through social media or print. A main thing I found through this research is that were was a strong sense of branding throughout their designs to create an overall strong visual image for it's audiences to connect and relate to. This is something I had come across in my information post and is an important feature to maintain in designing for music branded events.