For research I decided to look at some tote bag designs as a source of influence for my bag design.
From these images I feel like the designs work best of white canva's bags as the colour stands out more. I also looked at some totes bags that students had received at freshers fairs.
The design of the bag is primarily one sided with a typographic / image design to attract the user. Again the colour of the totes is either white or sandy white. This is something I will deffinatley consider in the production of my items.