Wednesday 24 October 2012

OUGD401 - Graphic design & Modernism


Graphic design & modernism.



Modern, Modernity, Modernism: Breaking away from what was before, urban, technological and industrial emerge. Eutopian project for the masses.

Modernist view on graphic designers are to be invisible and rather than the artist being well know, but their work to speak for itself. Compared to post modernist designers create to be noticed and appreciated.

  • Modernism had a philosophy of minimalism
  • The functions and forms of work

During our lecture looked at the documentary Helvetica and watched two famous graphic designers from different spectrum's of style, where they discussed their views on their designs and the font Helvetica.




Massiomo Vignelli : Modernist graphic designer
  • Teamed up with Swiss graphic designer Max Huber
  • Created the 1972 map of the New York subway
  • Designs based on logic instead of emotions
  • Pure form following function
  • Believes the underground maps should be one line with dots to represent the route and stops instead of today's complicated ones
  • Helvetica creates clarity and is no fuss
  • Dislikes post modernism and believes it's a lost generation
  • Post modernism is the opposite of logic
  • Post modernism is lazt with structure
  • Nialism - A belief of nothing
  • His work benefits his audience
                                        

David Carson : Post modernist graphic designer

  • Forced to work with little material to be inspired
  • Open to unexpected things and accidents in design
  • Helvetica: Not interesting or inspiring, generic, lazy and easy to work with
  • Experimental
  • Motif with his work
  • Not about the content but the look
  • Expressive, individual, unique, 
  • His work benefits him personally
  • Elitest

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