NOW WAVE: BRANDING

Now Wave is a club night in Manchester held at the deaf institute. The night is to beat for forward thinking innovation and consistently high production values. Recent times have seen them utilise their promotional experience to curate some of the hottest nights in the north, hosting impressive up and coming bands as well as championing rising international stars - acts on the cutting edge of music

To start my research I looked at the Now Wave branding guidelines to get a sense of how they represent themselves and if they do this successfully and effectively to their target audience.

Logo

The Now Wave logo has remained the same throughout it's time of being produced. 

The logo is very simplistic and it easy to identify, and is used across a wide range of printed and web based material. The logo colour changes depending on what flyer or poster it is put onto, however the font remains the same.

Colour

Now wave use a multitude of bright colours in their branding and promotion to show it’s audience that they are eclectic and diverse just like their artist line up.

Type

The font used for the logo for Now Wave is Eupro Gro. The font is bold and structured which could possibly represent the professional side of the music company and also so it stands out amongst the designs on it's printed material.

Images

The branding behind Now Wave is based on sound waves which is were the iconic circular pattern was born. 

This pattern is a statement design in the Now Wave branding and can be recognised by it’s audience as it’s used on all of their promotional flyers, posters and even on their online content.

Sometimes the logo is incorporated in the design and still works well together.