From my previous research I decided to focus it further by looking into one particular festival. I decided to look into the park life festival as it is somewhere I have been before and know a lot about primarily. I also chose this festival due to the way in which it is branded and the identity which fits in with it's target audience and artists.
The Parklife Weekender
The Parklife Weekender is an independent music festival held annually at Heaton Park in Manchester. Originally born out of the Mad Ferret festival, it has grown to around 35,000 people per day as of 2013. Started in Platt Fields Park, near Rusholme and Fallowfield, it has since moved to Heaton Park near Prestwich in order to accommodate the increased size. It started in 2010 and is still current to this day.
It is jointly organised by a number of groups, including The Warehouse Project, and is in some ways seen as a post-student exam extension of The Warehouse Project itself, although it is considerably larger.
The event is usually met with high spirit, as the timing often coincides with the end of exams. Apart from the music stage, you can expect themed chill out zones, live interactive art, funfair, magicians, crazy installations, cabaret and busking stages offering dance troupes, live music, comedy, spoken word and theatre.