Monday, 12 November 2012


In the studio task we focused on looking at the aesthetics of graphic design and how they are either appealing or unappealing. As a designer it's important to identifying what you dislike is just as important as identifying what you like.We began the session by explaining to our groups why we chose the designs we like and disliked from the previous assignment and then wrote 5 adjectives on two of our images.

As a class we came up with these words to describe the aesthetics 

  • Illustrative
  • Minimal
  • Clean
  • Symmetrical
  • Sophisticated
  • Crisp
  • Textured
  • Harmonized
  • Organic
  • Blurry
  • Cluttered
  • Random
  • Illegible
  • Boring
  • Grainy
  • Dull
  • Inconsistent
  • Confusing
  • Cheap
We then looked at our partners photo's and wrote down our immediate responses to the work shown. We found that some of our responses were the same, showing as a class we all have the same idea's of what we think is visually acceptable design. As a designer it's important that as an individual we broaden our own thoughts and feelings towards aesthetics.

In our partners we came up with a list of 10 design rules.

We then came up with our own individual rules that were aesthetically driven.
  1. The colours should flow consistently and relevantly.
  2. The design must be concise, crisp and clear.
  3. The overall elements of the design should be harmonized.

We also stuck our rule individually on post its and compared one another's rules in the class.

Out of our groups collection of images we then had to select two images that complied with our set of rules and one that went against them.

I chose this image as one that went against my aesthetic rules as the design is over baring and defies consistency and crispness. The use of multiple typefaces displayed create inconsistency through the different weights, sizes and colours which lacks a professional edge. Also the alignment of the text makes it illegible and hard to read for an audience. The colours are dull and washed out which doesn't make it stand out or look appealing. The use of multimedia also doesn't connect well together as there is an unnecessary use of geometric shapes and photo effects that makes the design unharmonised.

I chose this design as one that conforms to my rules. The design showcases a well executed set of design posters that all work cohesively through theme and colour scheme. The colours are simplistic yet chic and work beautifully through the use of different paper. The design is also crisp and sharp due to the finishing touch, text and overall aesthetic. The alignment of text works as an image also for the posters which makes it aesthetically pleasing and the design overall is harmonized trough the use of colours and geometric shapes used.

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