Wednesday, 2 April 2014

FESTIVAL BRANDING: MUSIC FESTIVALS

From my research I decided to look into some of the festivals that were listed from my results and others I had heard about.

United Kingdom

:: Beacons







Despite being one of the new kids on the festival block, Beacons has already made waves with its dedicated, unbending approach towards showcasing cutting edge music, and its unparalleled, mesmerizing arts program.

Previous years have headlined such people as Mount Kimbie, Pearson Sound, Kwes, XXXY, Lunice, Jam City, Bok Bok, Disclosure, Oneman and Maya Jane Coles, as well as Peaking Lights, Wild Beasts, and Roots Manuva.

Priding itself on its independent status, being affordable, and catering for fans of a wide variety of music, Beacons continues to return with more focus than ever, with a keener understanding of just what the festival goer wants.

Surrounded by the beautiful Yorkshire countryside, expect to feel right at home as this boutique festival with only a 2500 capacity uses its relatively small size to its advantage, and creates a stunning warm, friendly, and welcoming atmosphere.

Some of the organizers involved are some of the best in their field, with people behind the likes of London’s Field Day, Eat Your Own Ears, and Manchester’s Now Wave all being represented. With a genuine passion going into the bookings, you know that there won’t be any fillers or any run of the mill festival signings, just a whole lot of good music that the organizers themselves love.

It's this passion and care that shines through the production of the whole weekend, and continues to gain the 
festival new followers.








T in the Park Festival is a major Scottish music festival that has been held annually since 1994. It is named after its main sponsor, the brewing company Tennents. The event was originally held at Strathclyde Park, Lanarkshire but since 1997 has been held at the disused Balado airfield,Kinross-shire. Originally a two-day event, the festival became a three-day event in 2007. The event is promoted by DF Concerts.

T in the Park attracts up to 85,000 people each day, along with 70,000 campers. It was described in the Scotland on Sunday as "the country's top fest".


:: Beat - Herder




Beat-Herder is one of those festivals that really provides breath of fresh air. Since its inception, Beathereder has remained non conformist to big festival norms, and continues to provide a welcome alternative to the big money festivals around the country.
Beat-Herder's growth has kept true to its ideal, but at the same time has managed booking increasingly bigger names and impressive lineups. Previous years headliners have included the likes of Orbital, Death In Vegas, Lee Scratch Perry, Mr Scruff & Mc Kwasi, Goldie, Roni Size, Shackleton, James Holden, Nathan Fake, and Jake Bugg.
Hosting over 8 stages of live music and big name DJs, wonderful locally sourced food, as well as a number of creative workshops, this festival caters for everyone, and does all it can to ensure your continued entertainment throughout the weekend.
With no sponsorships and no corporate interference, Beat-Herder can remain as creative as ever, and carry on producing that vital ingredient - fun.

Europe

:: Unknown Festival







Unknown is a week-long music and arts festival created by Sound Channel and a team of their artistic friends. Nestled by the Adriatic Sea, surrounded by forest and flowers, Unknown is located near the beautiful old town of Rovinj. 

5 Days and nights of concerts, forest, boat and island parties. Live performances and DJ sets from Wild Beasts, Chvrches, Mount Kimbie, Dixon, Tale of Us, Jackmaster and many more. 

Art installations, games and roaming performers adorn the Unknown site courtesy of Mad Ferret, Unit 44, Kubicle and more. With 25 – 30 direct flights per day from the UK to nearby airports, and hundreds of flights from all over Europe and further afield, Unknown is closer than you think. There is an abundance of humble abodes to choose from, both on and off site. From private villas to camping, there is something for everyone.











Entering into its fourth sell out year, Hideout is one of the leading electronic music festivals in the summer calendar.

Set in the intimate surroundings of Zcre beach on the Island of Pag, the festival site is sandwiched between mountains, trees and the Adriatic sea



To start my research for the brief I decided to research further into the festivals to a sense of the festivals style and aesthetic.


Outlook

Outlook Festival is Europe's largest sound system cultural festival and we're constantly evolving. Held in a 200 year old abandoned Fort in Pula in the stunning region of Istria, Croatia. Outlook is at the forefront of bass driven music, featuring some of the biggest names from the most vibrant and cutting edge dance scenes around. (For more info visit http://www.outlookfestival.comI looked at the 2013 festival highlights to get a sense of the vibe of the atmosphere. 




I looked at Alex Fowkes design from the previous year where he designed a typographic call were people could interact with it by taking pictures inside it. This is a very innovative way for the campers to interact with the design work.

 







Dimensions

Born in 2012, Dimensions is set in the same fort grounds the weekend before Outlook. Dimensions is intimate and chic celebrating the best underground electronic music from across the globe. 
(more info visit http://www.dimensionsfestival.com/








After researching into these festival I noted down few traits that I could utilise in my own festival.

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