ASOS: DISTRIBUTION / PROMOTION

Looking into what Asos has created with it's magazine I decided to reproach further into their campaign and distribution techniques as a source of influence.

This campaign went into it's customers homes and took pictures of them in there natural setting with key items from asos they couldn't live without, this is a clever campaign in solidifying it's target audience and the range of people who are interested in the brand.

Asos doesn't heavily promote it's content with print apart from it's magazine and online features apart from this I found a few old billboard campaigns and posters. In looking at these I have a better understanding of the aesthetic that Asos have in regards to there promotional material and whats already been done.