STUDIO TASK 1 -

In this study task we explored the meaning of critiquing and what to consider to do it successfully.

Critique

• Automatically respond to things you don't like and it's difficult ti identify critically how to improve
• Simple process that isn't easy to execute

Things to consider when critiquing

• Layout
• Colour
• Composition
• Communication
• Concept
• Legibility
• Function
• Audience
• Quality of execution
• Media & method
• Visual content
• Non visual content

Studio task part 2

Describe (What can you see?)
Interpret (What's it about?)
Evalaute (How good is it?)
Theorise (How could it be improved?)

Describe

The format old the poster is clear and concise, I like the vintage effect it has and replicates a screen print process. The colour scheme is simple and cohesively works. The use of bright yellow is bold and attractive. The choice of font and variation in weight flows consistently making it look clear and professional. The alignment is in a structured and neat way.

Interpret

The poster interprets an event for a mechanicals or builders convention which is explicitly shown through the use of tool icons, such as nails and hammers. The poster also states 'working hard for us' which specifies its for manual labour or a tools convention

Describe

The poster uses a lot of clean geometric shapes to create a diagonal design across the page to making it look abstract. The images within the frame are distorted, yet still noticeable due to the scale of them and the text which gives it clarity. There is a use of subtle and cohesive tones which make the work look professional and clean cut. The design is very modern due to the use of text, shapes and layout.

Interpret

The image is about arts, film, music and culture which is explicitly shown through the text and images. 

Evaluation

Similarities                                                                                   

• Good use of colour 
• Simplistic and creative design
• Consistency
• Legibility

Differences

• Context

Similarities

• Geometric/diagonal shapes
• Photo's interpret shapes
• Context - lifestyle, arts, culture
• Abstract
• Minimal colour
• Legibility

Differences  

{none}

D: layout, colour, type, image/manipulation, line/stroke, texture, composition, theme, content, concept.
I: message, clarity, function, context, audience, tone of voice, open to interpretation.
E: aesthetic, communication, design elements, quality of execution, does it fulfil its purpose, clarity.
T: concept, clarity, execution.

Other thoughts

• Art of knowing what to leave out in design
• Never let your cleverness get in the way of communication
• Stripped down and simple = best designs