Monday, 28 October 2013


What is already out there on the web? You will research your chosen area of exploration. Gather as much information on existing design, design thinking and consumer needs etc.… that will help you to produce the best design for web representation you can.

To start my research I began to look a design and websites and blogs to see the features they obtained and the aesthetics. I chose these type of website because that is what my website is surrounding and wanted to make sure I could modify or incorporate some of the features they included

The website uses a vertical schrolling technique for users to go through a feed of continuous images to be inspired by. The images are in high resolution and are in a fixed width to keep geometry within the pages designs.

The website includes 5 different pages for information including social links to their facebook and twitter pages.

There about page is very minimal with important features highlighted for the users to read. There is also a suggestion box at the bottom for users to comment on weather they liked the page or not which would be good for qualitative research in them developing the site further.

Similarly to the Baubauhause website, design inspiration also offers a continuous scrolling technique of images but in different shapes like a collage. I think this gives visual variation to the page and looks really interesting as user to interact with.

The images can be clicked onto to make bigger and links to who has designed the work or who has posted it.

The also use a search bar so you can find specifically what your looking for from the website to narrow down scrolling through all the images.

I also like how minimal it is, in my personal opinion, when looking at design websites I find it unattractive when the text overweights the images.

Creative journal uses a image with the date it's been posted and also the information of who created it and where. The home page has an extensive use of tabs from categories to helping users to refine their search form the tags listed above.

This is the categories tab that opens up into subcategories of what the site has to offer. I really liked the locations tab, as for my brief I am looking at designs from all over the world so this might be a beneficial thing to include.

The about page is simple and concise, for the user to interact with, including the relevant information such as how to contact them.

The website offers a horizontal scrolling technique to view images which looks aesthetically pleasing and doesn't dominate the design of the page. I think the layout is clear and systematic and the opportunity to click on desired links to look at certain photo's is relevant and helpful to the user.

The website's about page is very simplistic again, providing the relevant information about what the website is about and how to contact the owner.

Nasty Gal

The website offers and interactive gallery of moving images and type that slide by which I think looks aesthetically pleasing to the page.

The menu bar also offers interesting vectors, images and subcategories for the user to interact with.

I also really liked the way the pictures were laid out, with minimal detail about the product name and price.

Before any designing can be done, you will need to research using some of these methods:
Qualitative Research
Qualitative research is a type of research conducted to establish the audience’s beliefs, feelings, motivations and triggers. Results are often rich in insights.
To collect this information I set up a survey on survey monkey and asked some design students from Leeds College of Art to complete it. 
Quantitative Research
Quantitative research is a type of research that provides valid data. It’s all about the numbers. Insights can be difficult at times, as quantitative research requires analysis to identify trends.

Primary Research
Primary research is new, not old, information.

Secondary Research
Secondary research is research performed on old data. E.g. New analysis on data gathered last year.

You hear a lot about ‘Market Segmentation’. It means the market of the product, or service, is segmented into groups. Those groups, or segments, represent a part of the customer group or audience. They are usually grouped by demographics such as sex, age, ethnicity, income, occupation etc.

Focus Groups
Focus groups are moderated group discussions whose participants are selected to accurately represent the audience or customer.

Visual Research
Visual research is the gathering of visual information, stuff that a designer will find useful in solving the problem. Visual research is generally the domain of the designer, or the project team, rarely the client.
You are required to print off 5 of what you consider to be the best designs and bring in to next weeks session.

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