Worked for bell telephone lab and wanted to refine their communication systems. Mainly radio and telephone communication they researched. It has been used a model for communication in visual, social and theoretical sense.
We then broke down the model, in regards to how the message was relevant to graphic design. Me and sam came up with this solution
The Designer - Format - Distribution - Target Audience - The Message Being Received.
Other classmates thought of another solution on how communication is received, which we agreed with.
Client - The Designer - Format - Audience - Target Market.
We then listed things that can affect communication negatively and create a break down:
Information source
- Misinterpretation of the briefs requirements
- Tone of voice
- Target audience
Transmitter
- Inadequate research
- Talent and skills of the designer
Channel
- Distribution
- Context
- Capacity
- Design issues / flaws
- Aesthetics - colour, type, size ect.
- Obscurity (hidden meanings)
- Production method
Receiver
- Not noticed or recognisable
- Functionality
Destination
- No interest
Noise: something that effects the communicative act.
- Legibility
- Readability
- Distractions
- Procrastination
- Too much information
- Stress
- Broken software
- Inaccessibility to facilities
- Technical problems
- Internet pop ups
- Word of mouth
- Rivalry
- Desensitised
We then looked at the levels of communication problems, we then categorised the problems we discussed and to categorise them into the correct fields.
Level A - Technical problems
- how accurately can the message be transmitted?
Broken software
Inaccessibility to facilities
Design issues / flaws affecting the accuracy of the message
Talent + skills of a designer
Solution: new printer, mock ups, planning, understanding limitations, different media, alternative strategies.
Level B - Semantic problems
- How precisely is the message conveyed?
Obscurity
Readability
Legibility
Distribution
Context
Target Audience
Solution: copy writing, checking over text before printing, consider audience and location, format, language.
Level C - Effectiveness problems
- How effectively does the received meaning affect behaviour?
Word of mouth
Rivalry
Culture jamming - Graffiti
Solution:
- how accurately can the message be transmitted?
Broken software
Inaccessibility to facilities
Design issues / flaws affecting the accuracy of the message
Talent + skills of a designer
Solution: new printer, mock ups, planning, understanding limitations, different media, alternative strategies.
Level B - Semantic problems
- How precisely is the message conveyed?
Obscurity
Readability
Legibility
Distribution
Context
Target Audience
Solution: copy writing, checking over text before printing, consider audience and location, format, language.
Level C - Effectiveness problems
- How effectively does the received meaning affect behaviour?
Word of mouth
Rivalry
Culture jamming - Graffiti
Solution:
Noise
Anything unintended added to the signal between transmission and reception.
Redundancy vs Entropy
Redundancy: the path of least resistance, doesn't interfere with the communication process.
High predictability
Conventional
Conservative
A force for the status quo - stereotypes,
Understandable
Low information carried
Phatic communication like a hand shake is widely known as a term of professionalism / greeting. If the hand shake was unexpected with a joke electric shock it's now not redundant and it entropic.
Entropy: moments of bleeding out of the communication process.
Unexpected
High information
Unique
Fine art, one piece can have a lot of connotations.
Challenge
Destabilise
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