"Whatever catches your eye make that your solution to your problem. "
True Faith single for New Order, 1987 Art Direction: Peter Saville Photography: Peter Kay.
Peter Saville, was know for never meeting deadlines. He was due to design the album cover for New Order but couldn't find any inspiration. When driving home one night an autumn leaf fell down in front of his car headlights and this influenced the infamous design he created.
PAUL ARDEN (7 April 1940 – 2 April 2008 was an influential author of several books on advertising and motivation. Good referral for idea generation.)
Source: David Airey
Source: Joshua Stocker
Whatever catches your eye make that your solution to your problem.
'What doesn't work ?' - Only ask valuable questions.
If you can't solve a problem your playing by the rules.
Provide multiple concepts.
Take images of your work creatively and professionally.
Plain / no name on presentation
Presenting digitally will save you money
Consider using font, colour schemes and swatch examples. Beneficial for future reference.
GO THE EXTRA MILE + TAKE THE BRIEF FURTHER.