DEMOCRATIC LECTURE

"Design is not your job. Design is about people, your personality and the ability to make relationships work is a massive factor in your employability"

WHAT IS GRAPHIC DESIGN?

"Identify what your good at 

and what you want to do!"

It has become redundant and exists in a small proportion. 

There are two types of design - Logical and Emotional.

Designers that use logic

• Utilise 
• Clarify function
• Rationalise
• The communicative elements beyond any other means to present a formal and precise argument to their audience

Designers that use emotion

• Use any and everyday form of communication available
• Intelligence

BRAND SPANKING

"The deeper you dig the higher you rise

That's were your brand will come from"

• It's ubiquitous + bullshit
• Corporation is different to branding
• The irritation is that branding is now a catch all term
• Fed Ex : Consistency + repetition
• AOL: As many logo's + dynamic
• Context: What it means in the context you are trying to do

PORTFOLIO

"The portfolio is probably the most subjective piece

 of work you will ever design - not everyone's going to like it."

• You can have the best portfolio but it is all down to the individual person
• Simple portfolios work best
• Don't over complicate it
• Don't look at trends, be true to your work as it might come back to haunt you

PLACEMENTS

"Placements are a must. .

 it's all about experience!"

WHY YOU SHOULD 

• Agency insight
• New expectations
• Real work
• Hone all of you skills
• Build bridges ad meet some interesting folk
• Put you ahead of the competition
• Improve your tea making
• Reassure you of your ability make you more confident

WHY YOU SHOULDN'T

• Make a loss money - wise
• Away for a period of time more often than not alone 
• Taken advantage of

GETTING A PLACEMENT

• Have a hit list 
• Research everything
• Show your work before you call
• CV - Experience is the main thing
• Talk to people who have been through the experience

WHAT TO DO WHEN YOU'RE THERE

• Be punctual 
• A little enthusiasm goes a long way
• Be yourself 
• Spell their fucking name right
• Play the game . . your taking from them to give something back

Website: Craig Oldham