- Calibiri: Microsoft stock font, simplistic + generic
- Gill sans: Refined, English, modernity
- Curls MT: Party font
Words have a linguistic function and a font supplies another.
- Meta communication: Communication that indicates how verbal information should be interpreted
- Paralingustics: Paralanguage refers to the non-verbal elements of communication used to modify meaning and convey emotion
- Kinesis: Movement
The age of print '1450'
Before print, specialist monks created books in calligraphy.
- Gutenberg printing press
- British letterforms where based on the Roman alphabet where they chiseled shapes into stone creating the serif style.
- Medeval dark ages created a gothic script 1450. It was used on the Gutenberg press and also is reffered to as black letter.
- The humanist type reflected handwriting, elegance, lighter tone and movement toward legibility. One of the first types was called Jenson - 'Nicolas Jenson 1475'.
- Geofry Tory believed that the proportion of the alphabet should reflect the ideal human form.
- Garamond, platino, perpetu, goudy old style are all old style fonts
- Inspired by Venice, Italy in the renaissance era and connote class, tradition and sophistication.
- Mid 18th century - Romain du roi font
- J. Baskerville - contrast between thick + thin elements in letterforms, was deemed illegible and blinding.
- 1970's modern/ Didone - Didot, French typography created by Giambattista Bondi
- Typography had an essence of style, glamour and sophistication.
Slab serif (Egyptian)
- 1800's, exoticism, brash , market traders, brick and blocky, billboards and headlines
- Fat Face is an inflated, hyper bold font.
- Berthold 1876
- Times New Roman Stanley Morison, 1932 created to remark the greatness of Rome and it's empire.